SKILLS FOR SUCCESS

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With an improvement in global and domestic business sentiments coupled with the government’s policy approach, 2015 seems promising. The year is expected to witness an impressive growth in both the employment as well as business scenario. In fact, the employment scenario will see a 10-14 per cent increase in hiring. Some of the niche skills that will be in demand are:
Data analytics
Data is fast changing the way we do businesses. A strategic tool, it can impact the business growth in more ways than one. Be it the IT and ITeS industry, healthcare, pharma, financial services or fashion and lifestyle, the skill will be much sought-after in all industries.
Digital marketing
With India’s Internet population crossing more than 200 million, this skill will be the toast of 2015. Employers will be increasingly looking for talent who are capable of effectively managing and executing marketing projects or campaigns, including ideation, creation, and distribution of collaterals across online media. Knowledge about the impact measurement and analysis will be an added advantage.
Apart from the above technical skills, some of the profiles that will witness an increase in demand in the coming year are:
Financial planner
With the banking industry slowly gaining ground, the profile is expected to witness a surge in its demand.Senior SAS programmer – Sought after by Contract Research Organisations (CRO) / pharmaceutical / biotechnology / clinical research companies, the profile is expected to witness a stupendous growth in the coming year. The profile is expected to grow by around 22 per cent.
Retail (merchandise) planner
The retail sector contributes around ten per cent of the GDP and around eight per cent of employment in the country. Apart from the traditional brick and mortar format, with growing acceptance of e-commerce, the sector is expected to witness a stupendous growth, both in term of business as well as employment.
On-the-job training is the lowest hanging fruit in skill-development. From a corporate perspective also, it is extremely beneficial as it increases productivity, lowers net costs of training (versus training non apprentices), ensures greater staff retention, and a more highly motivated workforce.
– The author is MD and co-founder, TeamLease Services

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